NKPR gains three accounts
Toronto-based NKPR has recently gained three new accounts. Nutritional supplement company Nature's Bounty has retained the agency to develop a media and influencer relations initiative in support of its Hair, Skin and Nail Gummies product line. The effort is intended to increase sales as well as awareness of the brand.
Fitness chain Spinco has hired NKPR to conduct public relations for the brand and for its founder Michelle August. The assignment also includes media and influencer relations, events, corporate partnerships and local support for new locations.
Chartered Professional Accountants of Canada has retained the agency to conduct a financial literacy consumer education initiative. The effort will focus on the organization's quarterly spending surveys. It will make use of media relations and digital materials intended to raise awareness of the group's Financial Literacy Program.