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Nielsen debuts SmartStore service

Analytics company Nielsen has launched a new retail marketing service in Canada called SmartStore. The research service is intended to provide information about shopper behaviour and assist retailers with the measurement of their point-of-sale marketing efforts. It makes use of a virtual store environment in which retailers can test various point-of-sale options by tracking the movements of the head, eyes and feet of shoppers.

"This solution has been put together using the latest virtual reality technology available and adapting it to create a unique, fully immersive shopper research and merchandising solution," said Sue Temple, global vice-president of Nielsen Consumer Insights. "We have partnered with our clients through our SmartStore development process in pilot projects over the last several months to make sure it meets their needs as we bring SmartStore to life. We are excited with today's launch and hope this would drive greater insights into shopper behaviours at the moment of truth and build collaborative partnership between retailers and manufacturers in Canada."

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