Law Society of Ontario breaks awareness campaign
The Toronto-based Law Society of Ontario has begun an advertising campaign in that province intended to raise awareness of the organization's work and the ways in which member of the public can access legal services. The first phase of the campaign includes digital, radio, transit and billboard advertising using the tagline, "Our Society if Your Society." The creative also makes use of a redesigned logo for the organization and directs consumers to a redesigned website at <https://www.lso.ca>. The campaign will run until Dec. 3.
"The campaign strengthens the Law Society's relevance as a progressive, modern regulator and encourages the public to use the Law Society as a 'go-to' place for getting information about legal resources and referrals to lawyers and paralegals," said Malcolm Mercer, treasurer of the society. "The awareness campaign will also highlight the critical role that the legal professions play in enabling access to legal services for all Ontarians."