Seneca College hires Forsman & Bodenfors
Toronto-based Seneca College has retained Forsman & Bodenfors, formerly KBS Canada, as its creative services agency. The firm won the account in a competitive review. This is the first account the agency has gained since its renaming. The assignment includes branding, marketing and design services which will support the school's in-house communications staff.
"Seneca combines rigorous academics with practical learning, preparing our students for the new world of work or further education," said Renata D'Innocenzo, associate vice-president of public affairs and community engagement at Seneca. "Forsman & Bodenfors demonstrated innovative digital approaches to showcase our degrees, graduate certificates, diplomas, pathways and more, which prepare our students to bring great to the world, wherever they call home."