Groupe Media TFO signs representation deal with Atedra
Digital advertising firm Atedra has signed a representation agreement with Groupe Média TFO. Through this agreement Atedra will become the exclusive advertising sales representative for TFO's television and digital properties. Groupe Média TFO specializes in French-language educational and cultural content.
"This is a huge milestone for Atedra and we are very proud to begin this new collaboration in television," said Pierre-Antoine Fradet, president of Atedra. "With this new partnership, we will now be able to offer our clients a full 360 media offering. The addition of the linear and connected television inventory will allow us to create more strategic discussions with our clients."