Chefs Plate, Turkey Farmers of Canada begin promotion
Meal kit delivery service Chefs Plate has begun a promotion in association with Turkey Farmers of Canada timed to coincide with Thanksgiving. Via this agreement, Chef's plate will offer at least one menu option per week through the year that will make use of turkey. In addition, Chefs Plate will donate a meal to charitable organization Second Harvest for each order delivered between Sept. 30 and Oct. 13. The promotion will be supported with social media activities, email communications and a content marketing component that will profile Canadian turkey farmers.
"Chefs Plate delivers hundreds of thousands of meal kits across the country so this partnership has a measurable impact on our industry," said Janice Height, director of corporate services at Turkey Farmers of Canada. "The partnership also represents an exciting new frontier for us to educate new consumers about the quality and integrity of our delicious product on a mass scale that goes well beyond the traditional grocery aisle."