Centre for ADHD Awareness conducts social media campaign
The Centre for ADHD Awareness Canada has begun a campaign intended to raise awareness of attention deficit hyperactivity disorder. Called "ADHD Speaks," the multi-year national campaign invites consumers to submit online videos describing their own experiences with the disorder. Videos can be posted to Facebook, Twitter or Instagram using a campaign hashtag. The effort will include the participation of a number of celebrities, including Patrick McKenna, Tazz Norris, Rick Green, Simon Rakoff and Zoe Kessler, who have contributed videos.
"Canadians impacted by ADHD are still afraid to open up about this condition," said Heidi Bernhardt, president and executive director of the organization. "There is still so much misinformation and judgment out there about ADHD which just continues to fuel the existing stigma. This has caused individuals and families to feel shame and remain fearful about sharing their struggles and experiences. People need to start speaking up for change to happen."