AutoTrader.ca breaks Ungaraging campaign
Automotive advertising website AutoTrader.ca has begun a content marketing campaign called "Ungaraging." It takes the form of a series of online videos that will examine the garages of professional athletes and the vehicles within. According to the company, the show will also explore the role the garage has played in their development as an athlete. The first episodes feature professional hockey players Brent Burns and Brad Marchand. The episodes will be hosted at <http://www.autotrader.ca>. AutoTrader.ca is a property of Toronto-based Trader Corporation.
"With 'Ungaraging' we wanted to create something original that not only offers a glimpse into the vehicles players drive, but also offers a behind the scenes look at the lives and memories that come along with growing up in and around their garage, something quintessentially Canadian," said Kevin Cheng, director of content at AutoTrader.ca. "While cars and unique vehicles play a strong role in our series, these stories speak even more broadly to what it means to be growing up chasing a dream, something we can all relate to."