TOHealth debuts new branding
Toronto-based not-for-profit organization TOHealth has undertaken a rebranding initiative. The organization, founded by the Toronto Region Board of Trade, works to promote the city as a centre for health care. The new brand materials include the adoption of the tagline, "Get Better in Toronto," as well as the introduction of a newsletter that will promote relevant news and events. The effort also includes online materials at <http://www.healthcluster.ca>.
"Our common goal is making the Toronto Region Health Cluster more globally competitive by strengthening the connections within our ecosystem and growing businesses and jobs," said Scott Kaplanis, co-chair of the organization. "We believe that healthcare is one of the last industries to be transformed by technology and such advancements can certainly come from the Toronto Region, improving the standard of living for all."