Tetley readies Super Tea Break promotion
Tea brand Tetley will conduct a promotion in Toronto this weekend as part of a larger overall campaign promoting its Super Teas product line. The effort will take the form of a temporary retail location called the "Tetley Super Tea Break" in the city's downtown area. Aimed primarily at women, the promotion encourages consumers to use a baseball bat to break a teacup displaying words such as "weak," "dainty" and "fragile." The overall campaign also includes television advertising and makes use of the tagline, "Modern teas for modern tea drinkers." The promotion was developed by Union and Craft Public Relations, with social media support from THP.