Loto Quebec hires Speed-XM
Loto Quebec has retained Speed-XM of Montreal as its experiential marketing agency for the next two years. The firm will work to promote various lottery products at consumer events. Speed-XM won the account in a request-for-proposals process.
"We think that Speed's creativity and insight will contribute greatly to the organization and conceptualization of our commercial assets, in finding creative ways to captivate, create a relationship with the consumers, and by being seen in a different environment," said Alexandre Marette, sales director at Lotto Quebec.