Skittles readies Trick or Treat promotion
Mars Wrigley Confectionery Canada will conduct a Halloween-themed promotion next week in support of its Skittles candy brand. Called "The House That Trick or Treats You," the promotion makes use of a mobile installation that will deliver candy to a consumer's location. The initiative will take place in Toronto on Oct. 25 and 26. In addition, for each consumer who visits the house, the company will make a donation to Ronald McDonald House Canada. The installation is part of national campaign that also includes social media content and media relations.