Global launches Dax Canada
Global, a media and entertainment company based in London, UK, has acquired the digital audio sales division of LeanStream, a streaming audio company based in Toronto. Through this acquisition, Global will launch its Dax digital audio advertising service in Canada. Chris Nimigon, chief revenue officer at LeanStream, will become chief revenue officer of Dax Canada and lead the business. All LeanStream sales staff will join the new entity. LeanStream will continue to operate its digital streaming services.
"We've seen Dax triumph in new markets and demand from advertisers worldwide continues to grow at pace," said Mike Gordon, chief commercial officer at Global. "We have been watching the Canadian market for a while now and feel it is ripe for growth. Our vision is to add the Dax data and attribution capabilities to LeanStream's broad publisher portfolio to deliver a world-class audio solution for Canadian advertisers."