Cogeco Media signs representation deal with Fuel Digital
Cogeco Media has signed a an advertising sales representation agreement with Fuel Digital Media. Fuel will handle advertising sales in English Canada for Cogeco's 13 radio stations in Quebec, as well as their attached online properties. According to the company, these stations attract approximately five million listeners per week.
"By hiring high-profile celebrities from the television, comedy, sports, and political landscapes as main hosts, Cogeco Media has built top-of-mind information and entertainment brands which are tailored to active, educated consumers," said Johns Sclapari, president of Fuel Digital Media. "For over eight years, the 98.5 FM morning show has been the most popular one in its highly competitive niche. Furthermore, its host, Paul Arcand, is the most listened-to morning host in Canada. This is just one example that shows how popular and trustworthy Cogeco Media brands are, as well as the value they bring advertisers."