Tourism Toronto resumes Toronto Stopover campaign
Tourism Toronto has resumed its "Toronto Stopover" campaign for a second year. The campaign, developed by Expedia Group Media Solutions, encourages consumers traveling between the US, UK and Asia to make a stopover visit in Toronto. The campaign is being conducted in association with Air Canada. The effort includes a website at <http://torontostopover.expedia.com> that highlights a number of Toronto attractions. It includes online videos, travel advice and neighborhood guides. The campaign also includes influencer activities, social media content and email marketing. It will run until the end of the year.
"During the first phase of our campaign with Tourism Toronto and Air Canada, stopover bookings increased by 130 percent and hotel demand grew by 15 percent for Toronto," said Angelique Miller, director of brand and marketing partnerships at Expedia Group Media Solutions. "We used the data gathered during last year's campaign, along with our proprietary first-party data, to inform the new strategy, and developed a creative, content-led solution that will continue to drive stopover travel demand for Toronto."