Canada Jetlines hires Cossette
Vancouver-based Canada Jetlines has retained Cossette as its marketing agency of record. The assignment includes all marketing and communications initiative for the airline, including a launch campaign. Canada Jetlines will specialize in low-cost flights to destinations in Canada, the United States, Mexico and the Caribbean.
"Jetlines is not meant to be just another airline," said company CEO Javier Suarez. "We're here to challenge the way things have been done in the past and introduce Canadians to a new way of flying. Canadians have been overpaying for airfares for far too long, but next summer things are going to change. We're beyond excited to have Cossette join us in our rebellion against high airfares."