Metro Toronto Convention Centre begins campaign
The Metro Toronto Convention Centre has begun a new advertising campaign called "Multi." Developed by The Turn Lab of Toronto, the campaign is intended to highlight the multiple reasons meeting and event planners should choose the venue. It focuses in particular on the site's location in downtown Toronto.
"The campaign reflects the essence of Toronto, and everything the MTCC and the city has to offer," said Christine Tse, director of marketing at the Metro Toronto Convention Centre. "Cultural richness, culinary diversity, unmatched hospitality and the boundless opportunities for business and events. The campaign reflects the current Toronto vibe and positions the MTCC as the place to be."