Bell Media conducts Crave campaign
Bell Media has begun a marketing campaign in support of its recently rebranded Crave streaming video service. The national campaign focuses on the range of content available through the service. It includes an experiential component called the "Crave Hotel" which will take place at the Broadview Hotel in Toronto on Nov. 15. This will be followed by an out-of-home initiative at Union Station on Nov. 19. The full campaign also includes television, radio, out-of-home, digital and social media advertising. The creative uses a "mash-up" technique to combine elements from different shows into one image. The campaign was developed in-house by the Bell Media Agency. The hotel event is being developed in collaboration with BStreet Communications and Leo Burnett.