Food Network debuts One Dirty Dish
Specialty television channel Food Network Canada has debuted a new short-form content series called "One Dirty Dish" on Twitter. Produced by So.da, the in-house social content division of Corus Entertainment, the cooking show will feature chef Stefano Faita preparing various recipes that require the use of only one pot. Viewers will be invited to change parts of the recipe by voting in online polls. The finalized recipes will then be posted online at <http://www.foodnetwork.ca> after the show.
"The debut of One Dirty Dish is proof that Canadian brands are developing a taste for original video content on Twitter," said Michael Palombo, head of entertainment at Twitter Canada. "By pairing engaging cooking content with seamless brand integrations and real-time Twitter conversation, One Dirty Dish has found the recipe for a great viewing experience for Canadian foodies."