Taco Bell introduces CrunchWrapping paper
Fast food chain Taco Bell Canada has begun a holiday season promotion in association with Amazon.ca. Until Dec. 16, the company will sell branded wrapping paper called "CrunchWrapping" through the online retailer. The product consists of five sheets of paper representing the layers of the chain's Triple Double Crunchwrap menu item: ground beef, nacho cheese sauce, tostada, tortilla and mixed vegetables. Taco Bell is a subsidiary of Yum Brands.
"We're always looking for new ways to surprise our fans," said Veronica Castillo, head of marketing at Taco Bell Canada. "The CrunchWrapping paper allows us to partake in the holiday season in a way that's authentic to who we are as a brand. Plus, we're giving our fans an opportunity to celebrate the return of the Triple Double Crunchwrap, a Taco Bell favourite, with family and friends in a fun and unexpected way."