Tim Hortons begins True Stories campaign
Tim Hortons has resumed an advertising campaign called "True Stories" which depicts the lives of various Canadians nationally. The creative features six experiences selected from approximately 18,000 submissions made online since 2008. Developed by Gut, the campaign will run online beginning this week and on television beginning Dec. 5. The six executions will be releases in sequence through 2019, supported by social media activities and a campaign website at <https://www.timhortons.com/timstruestories>.
"This is a departure from stories inspired by guests to ones that reveal real, authentic moments that celebrate the unique relationship people already have with Tims," said Paloma Azulay, global creative head at Tim Hortons. "These new Tims True Stories will sometimes make you cry or they'll make you laugh, but most of all, they bring Canadian values to life."