Lace.ca breaks television campaign
Lace.ca, an electronic commerce company based in Oakville, ON, has released its first television advertising campaign. The 30-second commercial, called "Love Your Body, Show Off Your Curves," promotes the company's line of lingerie, with a focus on its selection of products for all body types.
"The creative concept behind this TV commercial was to celebrate the beauty of intimate lingerie and the confidence of individuals wearing it to show off their bodies in it," said Erin Sue, managing director of Lace.ca. "The beauty behind lingerie is that it offers the wearer an opportunity to express themselves in whatever way makes them comfortable. Whether it's lacy panties, an everyday bodysuit, delicate hosiery or a structured corset with garters, lingerie is extremely personal."