Muskoka Brewery begins Toronto theatre promotion
Muskoka Brewery of Bracebridge, ON is conducting a promotion in association with Mirvish Productions of Toronto. During the initiative, the brewer's products will be sold at the concession stands in the Princess of Wales, Royal Alexandra, Ed Mirvish and CAA Theatres in Toronto. The effort will take place through approximately 35 shows over a two-year period. Beers available will include the company's Craft Lager, Cream Ale, Mad Tom IPA, Detour India Session Ale and Docker Gin & Tonic. The promotion was developed by Brands Amplified of Toronto.
"It's a big win for craft beer," said Muskoka Brewery president Todd Lewin. "Most large-scale stadiums and auditoriums are wrapped up in macro-brewery contracts, so it’s a good sign to see influential venues like Mirvish open their doors as craft continues to grow."