Interac conducts social media holiday campaign
Debit payment processing company Interac is conducting a holiday-themed influencer campaign aimed at millennial-aged Canadian consumers. The effort features localized gift shopping guides created by YouTube personalities in Vancouver, Edmonton, Toronto, Montreal and Waterloo, ON. According to the company, the campaign is intended to reduce the stress of shopping and to support local merchants, while promoting the use of the Interac system for holiday payments. The YouTube videos are being supported with social media activities on Facebook and Pinterest. The campaign was developed by Apex Public Relations and Kin Community.