Bell resumes Let's Talk campaign
Bell Canada of Montreal has resumed its annual "Let's Talk Day" initiative, intended to raise awareness of issues related to mental health in Canada. The campaign this year features 41 Canadians discussing their experiences with mental illness, leading up to the day itself on Jan. 30. The national campaign will include television, radio and social media content, as well as out-of-home, newspaper and cinema advertising.
The campaign also includes a fundraising component through which Bell will make a donation to mental health organizations for reach mobile and long distance phone call made by its customers on that day, as well as for each text message and each social media post using the campaign hashtag.
"Thank you to everyone in this amazing group of Canadians for sharing their personal stories from such a diverse range of perspectives, and for encouraging all of us to talk openly about how mental illness affects us," said Mary Deacon, chair of Bell Let's Talk. "The more we talk, the faster we move Canadian mental health forward. Canada leads the way each year with the biggest mental health conversation in the world, and I invite everyone to get engaged this January 30 as we reach some incredible new milestones."