Travelzoo begins content marketing campaign
Toronto-based travel company Travelzoo has begun a promotional initiative in collaboration with television personality Mijune Pak. During the year-long content marketing effort, Pak will act as the company's "Global Food Correspondent" to produce online content intended to "inspire Canadians to become global food explorers." The content will be accompanied by various discounts and special offers. Pak is a food blogger and a judge on the television shows Iron Chef Canada and Top Chef Canada.
"We're thrilled to start 2019 by announcing our new partnership with Mijune," said Lara Barlow, general manager for Canada at Travelzoo. "At Travelzoo, we know that food tourism has become a vital part of the travel experience, and we're excited to work with Mijune to rally our members to expand their culinary horizons. Mijune is a true culinary adventurer, the perfect partner for this mission."