Report: Advertising spending in 2019
Dentsu Aegis Network has released it annual Global Ad Spend Report for 2019. According to the report, advertising spending in Canada is predicted to increase by 5.2% this year. This is compared to a predicted global increase of 3.8%. The report also states that digital advertising will account for 50% of total spending for the first time this year. This is 10% higher than the global prediction. Television will account for 24% of spending. Mobile advertising is predicted to see the largest increase this year at six percent, or 70% of the digital total. Total advertising spending in Canada this year is predicted to be $13.4 billion.
"Continued steady economic growth combined with the entry of the newly legalized cannabis industry and its players competing for market share point to an interesting year ahead in Canada," said Hisham Ghostine, chief commercial officer at Dentsu Aegis Network Canada. "Digital channels continue to take the lead. However, television is evolving through digitization to meet the needs of a changing market and is projected to regain some ground in the next three years with the anticipated establishment of connected, addressable and programmatic TV. While changes are expected in ad spending amongst key sectors, we anticipate continued growth in markets including retail, financial services and entertainment."