L'Oreal begins McMorris Foundation promotion
L'Oréal Canada of Montreal has signed a fundraising agreement with the McMorris Foundation in the name of its Kiehl's Since 1851 line of beauty products. The foundation is named for professional snowboarder Mark McMorris and works to make sports more accessible and inclusive for Canadian children. To raise funds for this work, the brand will sell a limited edition of its Ultra Face Cream product with packaging incorporating an illustration co-designed by McMorris. In addition, the athlete made a personal appearance on Jan. 10 at a Kiehl's store in Vancouver.
"While maintaining Kiehl's longstanding mission of giving back to the community in support of children, we are honored to partner with the McMorris Foundation to help them raise awareness on such an important matter," said Alexandre Ratté, general manager of Kiehl's Canada. "Mark's career is the living proof on how sports can change a child's life. We are very pleased with this initiative."