Headspace begins Canadian promotion
Headspace, a mobile application developer specializing in meditation and mindfulness software, has begun a Canadian promotion in association with the National Basketball Association. Until Jan. 29, Canadian consumers can sign-up for a free month of the company's content, which is intended to help develop meditation ability. The promotion is timed to coincide with Bell Canada's "Let's Talk" mental health awareness initiative.
"Headspace and the NBA are committed to educating and inspiring athletes and fans about the importance of mental fitness, and shaping culture to place as much importance on training the mind as we do training the body," said Lindsay Shaffer, head of sports and fitness at Headspace. "We are honored to lend our support to Bell Let's Talk Day, as we believe that overcoming the stigma associated with mental health is a necessary part of encouraging proactive mental fitness."