RBC expands Training Ground initiative
The Royal Bank of Canada has expanded its Olympic marketing and sponsorship program called the "RBC Training Ground." The initiative, now in its fourth year, is operated in collaboration with the Canadian Olympic Committee, the Canadian Olympic Foundation, CBC Sports and the Canadian Olympic and Paralympic Sport Institute Network. It's purpose is to identify and fund athletic talent.
The expanded program this year will include a National Final event held in Calgary. At this event, 100 athletes will compete for funding and consideration from a variety of national sport organizations. Thirty athletes will be selected to participate in the RBC Future Olympians program. The expanded program will also include seven new qualifier locations.
"At RBC, we proudly support Canadian Olympic athletes at every stage of their careers," said Mary DePaoli, chief marketing officer at RBC. "The talent pool of Canadian athletes with Olympic potential continues to grow, and through RBC Training Ground we are able to tap into, build, and support this talent. With a new National Final and seven new qualifying locations, including our first northern event in the Yukon, 2019 is going to be another great year for this program."