Atlantis, The Palm hires Rock-it Promotions
Rock-it Promotions of Toronto has been retained as the Canadian public relations agency of record for Atlantis, The Palm, a resort in Dubai, United Arab Emirates. Rock-it won the account in a competitive review. For the next three years the agency will work to support the resort’s brand in Canada. The assignment includes national media and trade relations, as well as influencer activities, promotional events, experiential marketing and corporate partnerships.
“We are pleased to announce our appointment of Rock-it Promotions,” said Andrea Krenn, vice-president of public relations at Atlantis, The Palm. “We felt a strong connection with the team and were impressed by their extensive media and influencer relationships and thought leadership. [Agency president Debra Goldblatt-Sadowski] immediately understood our goals and came to us with unique, insight driven campaigns that were perfectly suited to our brand vision.”