Live Nation buys Embrace Presents
Live Nation Entertainment has acquired a majority ownership stake in Toronto-based Embrace Presents, a venue operator and event promoter. Embrace will continue to oversee the operation of its various properties, which include the Danforth Music Hall and Velvet Underground venues. Embrace also operates the annual Electric Island music festival in Toronto.
“Embrace has grown to become one of Toronto’s most influential leaders in live events,” said Riley O’Connor, chairman of Live Nation Canada. “We are excited to collaborate with them on new events and utilize their ingenuity and promotion tactics to further strengthen our presence in the marketplace.”