NexTech debuts 3D Facebook ads
Toronto-based augmented reality company NexTech AR Solutions has launched a new service that provides 3D advertising on Facebook. The ads allow users to view a product from various angles and distances.
“NexTech is systematically building out its product offerings and ecosystem enabling AR-3D objects to be seen and experienced at multiple touch points throughout a person’s daily journey, be it shopping, learning, video conferencing and now through ads on Facebook,” said Evan Gappelberg, CEO of NexTech. “Having the ability to offer 3D advertising options to our AR e-commerce customers is a big deal since the majority of spend in e-commerce is on ads.”