Rocky Mountaineer begins new campaign
Vancouver-based travel company Rocky Mountaineer has begun a new advertising campaign promoting its rail tours of western Canada. Developed by DDB Canada of Vancouver, the campaign focuses on travel experiences that become life-long memories. It features a 30-second television commercial called “It Stays With You,” as well as print advertising, digital banners, social media ads and pre-roll video ads on YouTube. Media buying and planning is being conducted by OMD Vancouver. The campaign is running in Canada, the United States and Australia.
“This new campaign harnesses the unforgettable sights and sensations that one can find themselves immersed in on a Rocky Mountaineer journey,” said James Bateman, creative director at DDB Vancouver.