Shell readies Fuelling Kindness promotion
Shell Canada of Calgary will conduct a national promotion called “Fuelling Kindness” from Feb. 17 to 19. During that time, the company will give away 5,000 Shell gift cards at participating locations. The cards will be distributed to consumers in pairs, providing one for the recipient to use and one to give away to someone else. The initiative is timed to coincide with national Random Acts of Kindness Day on Feb. 17. It will be supported with social media activities.
“Kindness is very Canadian and part of who we are,” said Michael Crothers, president of Shell Canada. “When a group of Shell employees started this initiative, their goal was to pay it forward in the communities where we work and live. Every act of kindness makes a difference and can inspire others. We are delighted to celebrate National Random Acts of Kindness Day by encouraging others to pay it forward and spread kindness on this day and beyond.”