Imagination Park debuts augmented reality ad system
Imagination Park Technologies of Vancouver has introduced a new augmented reality service aimed at advertising and marketing professionals. The service, called XenoPlay, allows users to create augmented reality campaigns without programming or technical expertise. This content can be added to print ads, catalogs or packaging, then accessed by consumers using a mobile device.
“Although many agencies know how to develop great brand campaigns, they usually don't know if their campaigns are working,” said Alen Silverrstieen, president and CEO of Imagination Park. “XenoPlay can provide the agencies with activation details about who has viewed their ads, billboards and end caps. The agencies can also send those details sent to the clients for further engagement.”