Van Houtte readies out-of-home campaign
Keurig Canada of Montreal is preparing an out-of-home campaign in support of its Van Houtte coffee brand. The effort is part of an overall campaign promoting the brand’s 100th anniversary and the release of a limited edition coffee blend to mark the occasion. It will consist of wall and staircase ads at Union Station in Toronto, accompanied by executions in the exterior and interior of a train car. The campaign will run from March 4 to 31. In addition, from March 18 to 22 promotional workers will distribute samples of the coffee from branded vehicles.
“With this initiative we wanted to promote the brand to Torontonians with a creative, original, unifying and memorable marketing execution,” said Stéphane Renauld, director of brand marketing at Keurig Canada. “This marketing activation is only one of several activities organized to celebrate Van Houtte’s 100 years of passion. A wide range of key moments and inspiring events will take place in 2019 for coffee lovers and connoisseurs.”