Corus signs Big Brother sponsors
Corus Entertainment has signed a series of sponsorship agreements in support of the seventh season of reality program Big Brother Canada. Fast food chain Wendy’s has returned as a full-season sponsor. The brand will appear in each weekly episode and two competition challenges. New sponsors of the show include furniture provider Leon’s, grocery provider Summer Fresh, travel company Contiki, footwear brand Sketchers and the Ontario Lottery and Gaming Corporation. The new season of Big Brother Canada will begin on Global Television on March 6.
“Big Brother Canada offers the ultimate 360-degree client experience on air and online,” said Lynn Chambers, vice-president of Corus Tempo. “From custom integrations to candid moments, we are passionately committed to creating memorable brand moments for our partners and our viewers. We proudly welcome our new and returning sponsors for another epic season of must-see reality TV thanks in part to one-of-a-kind brand integrations.”