John Brown Media launches in Canada
Dentsu Aegis Network has launched a new agency called John Brown Media in Canada. The Toronto-based firm specializes in content marketing. The agency will produce editorial in areas such as food, health, lifestyle, fashion, beauty and finance. Internationally, John Brown Media produces approximately 100 publications and projects for clients in the United States, the United Kingdom, South Africa, China and the UAE.
“Smart, engaging, data-driven content is key in today’s market and the addition of John Brown Media to the Canadian network allows us to further up our game when it comes to delivering the very best product to our clients,” said Annette Warring, chairwoman and CEO of Dentsu Aegis Network Canada. “Our clients look to us for new and innovative ways to engage their stakeholders through content that resonates and motivates behaviour and John Brown Media has done just that for some of the biggest and most recognizable brands in the world.”