NexTech AR debuts augmented reality Google ads
Toronto-based technology company NexTech AR Solutions has launched a new service that will allow advertisers to develop 3D augmented reality ads for use on Google. The creative is compatible with the Google Ad Network and with Doubleclick, a Google subsidiary. Images depicted in the ads can be rotated, enlarged and clicked by the consumer when viewed via a web browser or mobile device. The firm recently debuted a similar system for Facebook advertising.
“We are excited to offer the AR industry’s first end-to-end solution for advertisers and brands from the creation of 3D assets, online 3D display ads, online 3D product views, 3D shopping experiences, and ultimately the purchasing of goods all in a frictionless and seamless 3D environment,” said Evan Gappelberg, CEO of NexTech. “Our solutions work incredibly well and provide the rich product experience online shoppers are craving more and more when making online purchasing decisions.”