Microsoft begins podcast promotion with Globe and Mail
Microsoft has begun a content marketing initiative with The Globe and Mail. The effort takes the form of a sponsored podcast called “A.I. Meets World,” which will launch on March 18. The series will examine artificial intelligence technology as it exists today and as it may exist in the future. The promotion was developed by the Globe Content Studio in collaboration with Microsoft. According to the newspaper, this is the first time its studio has developed a podcast to fit with a brand.