Ubisoft conducts The Division 2 campaign
Video game company Ubisoft Canada has begun a campaign promoting the launch of a new game called The Division 2. Developed by Lg2 of Montreal, the campaign includes a two-minute video, accompanied by two 30-second executions and social media content. The launch video depicts four video game enthusiasts visiting Ubisoft’s offices to play the game against a group of professional football players from various CFL teams.
“For this new game launch, ee were fortunate to be able to rely on the agile nature of our collaboration with Lg2 to offer a unique experience to some of our more passionate fans across the country,” said Simon Joly, marketing manager at Ubisoft Canada. “In short, the unique project we co-created with the agency has allowed us to continue to break through the boundaries of what is usually considered the advertiser-agency relationship. Key elements at the core of the game such as strategy, team spirit and communication, are crucial to winning teams in sports, video games, and also what enabled us to create this experience with Lg2.”