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Plaza Premium Group signs ad deal with Adapt Media

Plaza Premium Group of Hong Kong has signed an agreement with Adapt Media of Toronto to provide out-of-home advertising inventory in its Canadian airport lounges. The company operates 15 lounges in Canadian airports reaching approximately three million consumers annually. Adapt Media will provide video displays, corporate partnerships, magazine distribution, sampling programs and installations.

“This elite partnership with Plaza Premium airport lounges is exciting for Adapt Media as it opens up a whole new roster of clients for us,” said Jamie Thompson, president of Adapt Media. “We are now able to provide targeted advertising to the affluent traveler demographic.”

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