Starbucks Canada hires Sid Lee
Coffee chain Starbucks Canada has retained Sid Lee of Toronto as its creative agency. The firm will develop advertising campaigns for Starbucks that will be original to Canada. According to the company, in the past Starbucks has exclusively used localized versions of US campaigns in this country.
“It is wonderful to have found a partner who’s well-rooted in culture and brings deep strategic insights,” said Francesca Cardarelli, group brand manager at Starbucks Canada. “Starbucks believes in delivering our very best and with Sid Lee by our side, we will produce remarkable results.”