Catholic Church of Montreal breaks TV campaign
The Catholic Church of Montreal has begun a new awareness campaign called “Finding your Way.” The campaign, developed by Camden Publicité, encourages consumers to “get back to their roots” and pause their hectic lives for moments of reflection. The initiative consists of a 30-second television commercial airing on TVA.
“The campaign is meant to reach people in their search for meaning and for faith,” said Christian Lépine, Archbishop of Montreal. “God, you might say, takes the time to pause for us, to meet with everyone. When we welcome God in our heart, in our home, we feel God's life-transformative power. He gives meaning to our life and makes it better. So, let us take the time to find our way, to really seek God's presence and to welcome Him openheartedly.”