J.P. Wiser's resumes Alumni Whisky Series
Corby Spirit and Wine has resumed a promotion for its J.P. Wiser's brand called the “Alumni Whisky Series.” The effort is being conducted in association with the NHL Alumni Association and includes the participation of hockey players Paul Coffey, Larry Robinson and Darryl Sittler. The distillery will produce three limited-edition custom blends of whisky intended to reflect the personalities of each player. The products will be sold nationally beginning this spring. This is the second year the company has conducted this promotion.
“We were humbled by the success of the first launch back in October and we're thrilled for this next installment to be nationally available,” said Derek Wagner, assistant brand manager for Canadian whisky at Corby. “With future lineups and player whiskies in the works, we are excited to continue working with the NHLAA to celebrate their members and help support their social mandate.”