Volkswagen conducts Camp Oochigeas sponsorship campaign
Volkswagen Canada has begun a sponsor campaign in support of running event called The Sporting Life 10K. The run will take place in Toronto on May 12 to raise funds for Camp Oochigeas, a camp for children affected by childhood cancer. Volkswagen has been a sponsor of the camp for five years. The company has begun an email and social media campaign encouraging consumers to submit stories of personal perseverance. For each submission, the company will donate one dollar to the camp. The effort is being conducted by TrackDDB.
“Volkswagen Canada supports Camp Ooch through various initiatives, including The Sporting Life 10K, which is a great opportunity to drive family connections,” said Jennifer Klepadlo, sponsorship and experiential manager at Volkswagen. “The Sporting Life 10K is a fun, family-friendly race in support of a great cause and we hope these stories of perseverance will encourage more people to participate.”