Colour Creative Persuasion acquires Bright Blue Wave
Digital agency Colour Creative Persuasion has acquired Bright Blue Wave, a social media agency based in Mississauga. The firm’s clients include Mercer, EQ Bank, Embark Health, Parkin and Knowledge First. Agency co-founder Sharad Verma has joined Colour as vice-president of strategy, while co-founder Brenda Verma has been appointed vice-president of social media.
“The acquisition of Bright Blue Wave will help us unlock the full value of Colour’s digital and social offering to clients,” said Chris Keevill, CEO of Colour. “Joining forces with Bright Blue Wave will provide us with a greater level of scale and capabilities to provide multi-platform solutions for our clients.”