Maple Leaf Foods begins Top Dogs campaign
Maple Leaf Foods of Mississauga has begun a new advertising campaign in support of its Top Dogs brand of hot dogs. The campaign, developed by Sid Lee, includes a television commercial and online video called “Everyone’s Got An Opinion.” This will be accompanied by out-of-home and print ads in June. The creative highlights the emotional connection between parents and children that comes from sharing food. Media work for the campaign is being handled by Cundari, with public relations support from Edelman.