Mitsubishi Electric Sales sponsors Montreal Canadiens
Mitsubishi Electric Sales Canada has signed a sponsorship agreement with the Montreal Canadiens hockey team. Until 2022, the company will be the official heating, ventilation and air conditioning sponsor of the team. The agreement includes brand exposure at the Bell Centre in Montreal.
“We are very excited about this partnership and believe that it will help further our objectives with respect to increasing brand awareness and customer loyalty in the region,” said Dermot McMorrow, vice-president and general manager of the heating and cooling division of Mitsubishi Electric Sales Canada. “This sponsorship will also facilitate opportunities to create and strengthen relationships with both customers and entire communities.”